LEAST EFFECTIVE AD EVER?
Here's the problem: The era of the original 007 films had the coolest movie music and the coolest movie opening titles ever, and when you do an attack ad in which you parody those things (surprisingly effectively), it just makes the guy you're attacking look cool. That might not be true in every case, but it's certainly true in the case of Obama, because he already looks like a cool guy from that era, a fact this ad reinforces.
It also doesn't help that you can barely hear the supposedly damning Obama soundbites over the music.
Grade: B+ (for Obama's campaign), F (for McCain's).